"I suspect that print leaders are seeing substantial job cutbacks and profitability losses—which is consistent with what we're hearing throughout the economy," says Morris Segall, a financial adviser and president of consultancy SPG Trend Advisors."

U.S. printers are expected to grow at an annual compounded rate of 2.6 percent until 2013, according to First Research, a subsidiary of Hoover's/ Dun & Bradstreet. The agency estimated 1 percent growth for the next 12 months, a situation that Segall agrees is a "zero-demand environment for print."

Some strong companies will be looking to build market share during the recession, and those will make ideal new customers, says Segall. "These are the companies with deep pockets, that have multiple earnings sources and have highly liquid assets they can tap. GM is not one of these companies, for example."

http://www.printsolutionsmag.com/issues/january09/18.cfm